Getting immediate feedback from your YouTube channel subscribers used to be a chore. You’d have to scroll through comments to see how viewers responded to an in-video question, or direct them to an outside landing page or website to gather their thoughts on the idea you posed to them.
Fortunately, this time-consuming method of polling your YouTube subscribers is no longer necessary with the online video site’s introduction of a polling option on its Cards feature. In the 103rd episode of Tube Talk, Jeremy Vest and Matt Ballek discuss why YouTube poll cards are valuable, how channels could use them, and how to setup your first poll via Cards.
Have you used YouTube’s new polling cards yet? What’s been your experience with them so far? Let us know in the comments below!
It’s time for Vidpow Tube Talk, everyone’s favorite podcast for video marketing tips, brought to you by Vidpow, your video marketing team. Get your free YouTube channel audit by going to vidpow.com/vidchop.
Jeremy Vest: It’s episode 103. My name’s Jeremy Vest, CEO and co-founder of vidpow.com and today I have Matt Ballek.
Matt Ballek: Hey, hey, good to be here talking tube.
JV: Talking the tubes. Today we’re going to be talking about a new feature in YouTube Cards called polls. Matt, what is a YouTube card poll?
MB: Well, it’s quite simply just a little tiny survey that you can put in an interactive card. So you can ask your viewers a question and have them respond all while they’re watching your video.
JV: And we’re going to have step-by-step instructions on how to do this on our website, Vidpow.com/tubetalk. So you guys can check this out.
The first thing you’re going to do is click add card. From there, you’re actually going to get a “create a poll”… encourage viewers to participate in a poll. You click create. From there, you put in your poll question, and you can add, I don’t even know how many choices you can add, because it keeps on going forever. But yeah, five, you can have up to five choices.
Matt, why would someone want to poll their YouTube viewers?
MB: Well, you know what, Jeremy, that’s a great question, and I had no idea you were gonna ask me it. But I would have to say that a great reason is to… I see this when you’re looking for of course feedback from your viewers, but a couple of specific examples would be like Epic Rap Battles.
I know at the end of each one of their videos they, in the rap battle, said who won and who should we do next? So I think that’s an interesting way to, you can have a quick poll saying who won, and then you don’t have to go through the comments to see how many people said what person, or what have you.
You can just now see, wow, the whole audience says, 60% say that Bill Gates won over Steve Jobs in the rap battle. So, in those cases or for certain types of shows I think it’s a really cool way to get that information without really cluttering up your comments.
JV: Yeah, because until today you actually had to just ask people and then, “Hey, put it in the comments below.” Now you can get real-time data for all kinds of reasons. Obviously, what should we do next? Interactivity, trying to make YouTube more of an interactive experience for viewers.
This is something I think is gonna be key to the success, long-term success of YouTube. So, maybe this is a taste of new interactive experience as in YouTube. It’s a pretty cool concept.
I’m definitely gonna also ask how are we doing? What kind of content do you want to see? What are we doing wrong? I’m gonna ask our viewers all kinds of questions for our customers, and it’s gonna be interesting to see what gives us the best results that we’re looking for. And what we’re looking for is better viewer experiences.
MB: Yeah, I think it’s a really cool new feature, and who’s to say what new interactions that they’ll start adding in, so I think this is just the tip of the iceberg for what their grand vision is for cards.
JV: And you know what, talking about the grand vision of cards. I believe, and I’ve said this for over, well, since they’ve come out, a long time ago now. What? Has it been almost a year, or… ? Yeah, it’s been a while that cards are everything. It’s the Swiss army knife of the new YouTube philosophy.
The main reason is there’s over 50% of viewers on YouTube are mobile and cards work mobile-y. They had to get away from annotations long term and try to figure something else out because if over 50% of your viewers can’t see something, then why even do it?
MB: Absolutely, I still think, I mean, yeah, annotations do not work on mobile devices but they haven’t gotten rid of them yet. And I feel it’s because they haven’t gotten cards, quite up-to-snuff in terms of the click-through rate. ‘Cuz I don’t know what you’ve seen but for myself and the clients where I track clicks from cards, annotations, and descriptions, I still don’t see cards getting the click through rates that annotations do, even with them not being available on mobile.
JV: Yeah, definitely. Actually for most of our customers’ cards get five to ten times more click-through rates, which is interesting all itself. Another really cool feature of the new card polls, is the fact that you actually get real-time results, so you can go into the back-end of the video under cards, click on the actual card that has the poll… I’m guessing in analytics, I’m guessing right now, that this information will appear. But you can actually go to the card, go to the poll itself and see the results. So in real time, you get this data. So if you’re a big YouTuber or a big company, you could get big really quickly.
Also using TubeBuddy, I’m not sure when the polls feature will be available, if it’s already not available, but if you had a big new product launch or movie come out or something, you could do a bulk card and do a poll on all of your videos. Does that, I mean, I don’t know if it works yet but I’m guessing it will.
Do you have any information on that, Matt?
MB: I don’t have any information on if it’s working yet or if there’s anything that would need to change. But I think it’s just another card type, so, I think they’re just sort of pulling and copying the data in the background. So, my guess is that it would be working immediately, but I’ll have to test that after this recording.
JV: And what would be really cool about that is if you did have a big push you were trying to do or needed to collect a lot of data, it would be a lot better to do it through most of your videos versus one or two.
JV: Very cool. Well, in summary if you have a YouTube channel and you’re not using cards, cards are amazing. They do a lot of different things. You can raise funds. You can click people back to your website or to a YouTube channel. There’s a lot of great things you can do.
They’re adding and adding and adding more features to cards. The newest one we talked today about were getting information in real-time using the new polls feature. Matt, how can people find you?
MB: People can find me by going to vidiseo, that’s V-I-D-I-S-E-O.com and go to /tubetalk and grab yourself my free YouTube success training.
JV: Awesome, you can find me at email@example.com. That’s V-I-D-P-O-W.com. You can also get a free YouTube audit. And until next week, keep talking tubes!
Thanks for listening to this episode of Tube Talk. Don’t forget to get your free YouTube channel audit now by going to vidpow.com/vidchop.