Video Marketing Stats

Thanks to Invodo for the great collection of video marketing stats

“On the whole, consumers who are emotionally connected to a brand are considered to be 52% more valuable” -HBR

https://hbr.org/2015/11/the-new-science-of-customer-emotions

 

VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018. – Cisco

VIDEO VIEWS GREW 42% YEAR-OVER-YEAR FROM 2014 to 2015. —Invodo

VIDEO MAY BE GROWING FAST, BUT VIDEO ON MOBILE IS GROWING EVEN FASTER … 6X FASTER. —Invodo

MOBILE VIDEO VIEWS INCREASED 150% YEAR-OVER-YEAR FROM 2014 TO 2015, WHILE DESKTOP VIEWS INCREASED BY 25%. —Invodo

MOBILE VIDEO TRAFFIC ACCOUNTED FOR 55% OF TOTAL MOBILE DATA TRAFFIC IN 2015. —Cisco

MOBILE VIDEO BUDGETS WILL INCREASE 11x BETWEEN 2015 & 2020. —Cisco

55% OF CONSUMERS WATCH AT LEAST ONE VIDEO PER WEEK ON A MOBILE DEVICE. —Animoto

Q4 2015 WAS THE FIRST TIME EVER THAT MOBILE VIDEO VIEWS EXCEEDED DESKTOP VIDEO VIEWS. —Invodo

SOCIAL VIDEO GENERATES 1200% MORE SHARES THAN TEXT AND IMAGES COMBINED. —Brightcove

61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE SHARED. —Reach Engine

1 IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE CONSIDERING IN-STORE. —Google

82% OF TWITTER USERS WATCH VIDEO CONTENT ON TWITTER. —Twitter

100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK. —Facebook

ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY 75%. —Smashing Pixels

50% OF ADVERTISERS ARE SHIFTING BUDGETS FROM TV TO DIGITAL VIDEO. —AOL

52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. —Syndacast

MARKETERS USING VIDEO RECEIVE 41% MORE WEB TRAFFIC FROM SEARCH THAN NON-USERS. —Aberdeen (via Vidyard)

REPLACING AN IMAGE WITH VIDEO ON A LANDING PAGE INCREASES CONVERSIONS BY 12.62%. —Visual Website Optimizer

SITES WITH VIDEO ON THE MAJORITY OF PRODUCT PAGES HAD A 68% HIGHER AVERAGE ORDER VALUE THAN SITES WITH VIDEO ON ONLY A FEW PRODUCT PAGES. —Animoto

73% OF B2B MARKETING PROFESSIONALS SAY THAT VIDEO HAS POSITIVELY IMPACTED MARKETING RESULTS. —ReelSEO