Derral Eves has made a name for himself in the online video world by publishing content that helps creators and YouTubers build successful channels and businesses online, getting over 8 billion views for himself and his clients.
In our third episode of VidChop, Jeremy Vest breaks down the tactics Derral uses to show how you can use the same techniques to grow your channel.
If you enjoy this video, please share and help spread the word about this new series, and visit derraleves.com to learn more.
Derral hooks the viewer in the first few seconds of the video by telling them what the video is about and why they should be excited about it.
He doesn’t show his branding until he’s set up what the video is about, and then he keeps it very short.
The content is easy to follow as he gives step-by-step instructions to do the task at hand.
He displays authenticity to his viewers by talking to them like he’s a friend.
He spurs engagement by asking viewers to subscribe and teases what’s coming up in future videos, and effectively uses end screens to lead to other videos and subscribers.