VidchopVideo Marketing

Deconstructing The Success Science of iJustine – Vidchop Ep. 7

By June 13, 2017 July 17th, 2017 No Comments

iJustine is one of the most popular and influential channels on YouTube. She started her channel in the earliest days of the platform and has been one of the guiding forces ever since, setting many of the best practices for other YouTubers to follow.

With close to 4 million subscribers and more than 600 million views, her brand has expanded outside of YouTube to book deals, public speaking and other media.


In this episode of VidChop, Jeremy breaks down iJustine’s channel and explains what you can learn from her success and how you can apply it to your content.

If you learn something here, be sure to share and help spread the word!

The lowdown:

iJustine’s videos are vlog-style; usually documenting her life adventures with friends.

She alternates between shots of herself talking into the camera and action footage, including drone shots and very high-quality production.

She does a great job of getting personal with the audience, making it feel like she has a one-on-one relationship with the viewer.

She grabs the viewer’s attention from the first second, setting up what they’re about to see, and she utilizes end cards very well.