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Deconstructing The Success Science of Kuma Films – Vidchop Ep. 4

By June 5, 2017 July 17th, 2017 No Comments

Kuma Films have been on YouTube since 2012 and have racked up almost 100 million views by creating compelling, visual showpieces that highlight extraordinary human talent all over the world.

In this episode of VidChop, Jeremy breaks down their channel and explains why their videos are so engaging and what lessons you can learn to apply to your channel.

If you learn something here, be sure to share and help spread the word!


The lowdown:

One word: Epic. The Kuma team finds people with incredible talents doing things that most people have never seen. People love to watch and share videos of talented people, hence the popularity of talent shows like America’s Got Talent.

They shoot their videos with a ton of visual style to further play up the mind-blowing aspect of the people they’re featuring, often featuring shots that leave people scratching their heads as much as the feats they’re capturing.

They pick interesting locations that add to the allure.

They regularly interact with the audience by doing giveaways and drawings.

Their opening animation is quick wastes no time.

They always ask their viewers to subscribe and share.